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We give you access to collective knowledge from experienced coaches.

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Finding a coach

Every business journey is unique, and the process of scaling your business is complex. Understanding what kind of coaching you need, and the coach that is going to help drive your business’ success is paramount.

Your business coach should be able to help you achieve measurable results for your business by:

  • Working with you and your leadership team to develop and apply your own unique business Growth Formula, tailored to the needs of your business.
  • Helping you build a winning team capable of consistently executing your business’ Growth Formula.
  • Becoming your impartial accountability partner to help you achieve the goals you have set for your business.
  • Giving you access to the collective knowledge of a business coaching team, with experience in all aspects of scaling a business.
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Meet our team

Every Grow coach is fully trained in the Grow methodology and Growth Formula. As a team we are always growing stronger through our shared experience in business coaching.
Here’s the team that will walk with you on your journey:

GROW - Roger Stewart
Business Coach

Roger Stewart

Roger is a strategist, consultant, entrepreneur, and business coach at GROW.

Roger has over 30 years of experience and has served as CEO, Senior Executive, and Director for leading companies across Southern Africa, the UK, Italy, and the USA. Roger has over 30 years of experience and has served as CEO, Senior Executive, and Director for leading companies across Southern Africa, the UK, Italy, and the USA. He was an executive director of the local and international operations of SA Druggists. He was responsible for product development and also business development in the international division and was a director of two of its subsidiaries in Europe.

Roger has experience as an executive, director, consultant, and business coach across a broad range of industries, and believes that coaching is a natural extension and culmination of his involvement in people and business development across organisations. He also has deep experience in strategy development and implementation, risk management, corporate health evaluation, and mentoring of senior executives and directors.

Roger is currently the Chairman of a Western Cape professional services business and coach to the CEO.

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GROW - Dineo Mondlane
Business Coach

Dineo Mondlane

Dineo is an entrepreneur, business match maker, marketing strategist and business coach at GROW. She has 25 years of diverse business and marketing experience with exposure to sales, operations, finance and product development. Amongst a number of boards that she sits on, she is also an IDC appointed non-executive Director, representing one of their high-value investments and is an interim CEO who oversees IDC’s investment interests.

Dineo’s strengths lie in strategic solutions with a creative edge, thriving on interrogating beyond the obvious.

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Grow Coach Tracy Cherrington
Business Coach

Tracy Cherrington

Empowering Entrepreneurs to Thrive Through Strategic Clarity and Operational Excellence

With over two decades of hands-on experience in the FMCG and food sectors, I’ve been at the forefront of business transformations—helping companies grow sustainably by building operational efficiency and strategic direction. My background spans from leading large-scale procurement and supply chains to running a successful commercial bakery, where I implemented LEAN management and turned around a loss-making business into a profitable venture, driving 70% revenue growth in just three years.

As a Business Coach with Grow, I specialize in helping mid-sized business owners—particularly in food, retail, manufacturing, and hospitality sectors—find clarity amidst chaos. I guide entrepreneurs in setting actionable goals, streamlining operations, and leading their teams to achieve measurable results. My passion is empowering leaders to move from firefighting day-to-day issues to executing a clear, long-term vision for their businesses.

I thrive on working with like-minded entrepreneurs who are committed to improvement, eager to learn, and open to change. Together, we craft strategic plans that not only address immediate challenges but also set a course for sustainable growth.

If you’re a business leader ready to take your business to the next level, let’s connect. I’m here to help you lead with confidence and transform your operations for lasting success.

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GROW - Joss Du Trevou
Business Coach

Joss Du Trevou

Joss is a business owner, entrepreneur, strategic thinker, and business coach at GROW.

Joss has rich corporate experience, coupled with entrepreneurial exposure and knowledge of what it takes to run and scale a business. He has been responsible for the running of his family business, Ecomotel, for over 10 years, where he now holds the position of Chief Executive. Over the years, Joss has expanded the hotel group from 3 to 6 branches and increased annual turnover by R30 million. Before joining the family business, Joss built up 18 years of corporate experience, predominantly in investment banking including 10 years at local banking groups, Nedbank, and ABSA.

Joss has a passion for strategic thinking that combines his knowledge, exposure, and experience in the corporate, entrepreneurial, and coaching spaces, which has led him to assist many businesses and their owners to reach their full potential.

Joss has been a member of EO since 2017 and has spent three years on the board, including most recently, as President of the JHB Chapter. He is also an ICF accredited Executive Coach.

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GROW - Minki Thulo
Business Coach

Minki Thulo

Minki is a Founder, advisor, entrepreneur, and business coach at GROW.

Minki is a Harvard University Alumni in Strategy and innovation and is the Founder of Pure Investments, a market expansion consultancy that provides strategic support to local and global creative and ICT entities. Her experience and expertise stem from operating across various business disciplines, including representing South Africa as a trading market at international conventions, and establishing and heading multinational media and broadcasting entities

Minki is a creative at heart, with a passion for entrepreneurship, motivated by the opportunity to expand on and acquire new knowledge that supports her goals of supporting African businesses within the creative and ICT sectors with the skills to trade globally. She will help you, your team, and your business, create long-term impact and sustainability within your business, using her deep strategic marketing insights that infuse her analytical acumen.

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GROW - Larry Hodes
Business Coach

Larry Hodes

Larry is an entrepreneur, life coach, business consultant, facilitator, and business coach at GROW.

Larry has worked for many leading brands, including Sun International, Compass Group, and Mugg & Bean, and is currently the owner of 3 businesses: Gourmet Grocer, Arbor Café, and Coffefe Roastery, two of which were born out of COVID-19, with Larry leading both to function independently. Since then, Larry has been able to pursue his passion – business coaching.

Larry is a multi-faceted entrepreneur and coach, with an ability to relate to all levels within an organisation, and has great operational experience, having set up many departments during his 10 years in corporate. He leverages his personal experiences in setting up, buying, selling, growing, and identifying key opportunities for growth in business, and has a deep understanding of what it takes to drive and motivate people to achieve high levels of productivity, ultimately leading to success.

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GROW - Graham Cherrington
Business Coach

Graham Cherrington

Graham is an entrepreneur, marketing strategist, technical and analytical problem-solver, and business coach at GROW.

He knows what it takes to start and grow a business, having been a founding member of Simply, a successful, disruptive InsurTech business that built a ‘world-first’ digital group risk product for SMEs. He has held the position of Marketing Executive at AllLife, where he developed and implemented a strategy that led resulted in a massive improvement in the number, quality and cost of leads acquired.

Graham combines his commercial experience and acumen, technical understanding, marketing expertise, and entrepreneurial flair to help businesses unlock their growth potential by scaling their business with the result being for them to function sustainably.

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GROW - Cordelia Masher
Business Coach

Cordelia Masher

Cordelia is a strategist, entrepreneur, financial problem-solver, and business coach at GROW.

She has a strong financial background and has worked at some of South Africa’s top banks, as a Strategy Manager at Nedbank, and as Head of Portfolio Management at Standard Bank. Cordelia is also an associate member at SAICA, and of the Chartered Institute of Management Accounting (UK).

Not only does she have expertise and interest in the financial sector, but Cordelia is an entrepreneur with experience and passion for the tourism industry. She is co-founder of Destination Mozambique and was the Managing Director of White Pearl Resorts which she grew from early stage to a viable and sustainable business, including steering it successfully through covid.

Cordelia has since been recognized as one of “Africa’s Most Influential Women” in the tourism sector for Country and Region status (CEO Global) for her strategic and collaborative work in the sector.

Cordelia is well versed in the challenges and pain points entrepreneurs face, and leverages her financial, business development, and managerial experience to integrate a systemic and holistic approach with innovative thinking and strategy.

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GROW - Grant Flaum
Business Coach

Grant Flaum

Grant is a sports performance coach, entrepreneur, and business coach at GROW.

Grant has extensive experience in the sports performance coaching arena, which he overlays into his business coaching approach. His major achievements as a performance coach include helping SA pro golfer Tristen Strydom win the coveted Players Championship on the Sunshine Tour in 2022, and coaching pro golfers playing on the DP World, Ladies European and Asian Tours, and the National Amateur Women’s Golf Squad.

Grant’s vast and varied career experience enables him to understand contexts more readily. His interest and expertise lie mainly in the Mining, Retail, and Fintech industries, where he can help such businesses develop the right core strategies, achieve operational excellence, and ultimately keep the business growing from strength to strength for years to come.

Grant currently leads operations at Pro Optima, a boutique consulting business niched in the mining space, and coaches C-suite executives requiring his expertise in leading themselves and their teams more effectively.

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GROW - Patrick Fitzgerald
Business Coach

Patrick Fitzgerald

Patrick is an entrepreneur, leader, business developer, and business coach at GROW.

He has a strong financial background and first-hand experience in building businesses from the ground up, and was a founding member MiX Telematics, helping the company raise funding from 3 JSE listed companies. Patrick has held the role of Financial Director and been part of the leadership teams of multiple scaling companies.

Patrick provides a structured approach to coaching and has practical experience in both small start-ups and large listed companies, and has a strong focus on leveraging people, processes, and systems to facilitate enduring company growth.

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GROW - Sakhile Mkwanazi
Business Coach

Sakhile Mkwanazi

As GROW’s expert on customer service, Sakhile can not only help improve service levels of front-line staff members, he can also offer insight into how to use customer intelligence data to enhance the service experience. Sakhile believes in entrepreneurship as a vehicle to impact and improve the lives of communities for the better.  Sakhile has coached companies from a variety of fields on how to grow their businesses, including technology, energy, retail and hospitality.

Before joining GROW, Sakhile worked as a business development officer in the construction industry where he was responsible for a portfolio of R50 million. Sakhile is an Allan Gray Orbis Foundation Fellow with a Masters in Entrepreneurship from Wits Business School.

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GROW - Thilo Makrelov
Business Coach

Thilo Makrelov

As a certified Professional Business Coach through GIBS Business School, Thilo is passionate about helping business leaders and their teams renew or create a vision for their business and find meaning in their work as they connect to this vision.

Thilo excels in unlocking the motivation of leaders and their teams to take action against their goals.

She helps people to focus on their priorities and to design a business, and life, they can enjoy.
Before joining the GROW Business Coaching team Thilo had built a 14-year career in innovation & marketing at corporates such as Unilever, Danone & SA Breweries/AB Inbev.

Whilst a Chemical Engineer by qualification, she chose a career path in strategic marketing and innovation. At SA Breweries she was selected to complete the SAB Executive Development Program, a postgrad diploma which she completed with distinction.

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GROW - Keegn Moodley
Business Coach

Keegan Moodley

Keegan demonstrates a reflective understanding of people and business and the nature of the association that exists between them. He believes in exploring different ways of thinking to find uncomplicated, easily applicable solutions. His process is characterised by systematic collaboration & strong partnerships with clients, fostered by a concentrated focus on achieving the remarkable results that the GROW Business Coaching Model can unlock.

Before joining GROW, Keegan weathered the very different storms that impact both multi-nationals and companies with more modest operations, but it is his experience with successful scaling businesses that unique positions him to guide his clients in their journey. His industry experience spans the business spectrum & includes corporates, established businesses and start-ups in industries ranging from finance to engineering & artificial intelligence to advertising.

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GROW - Hayden Lamberti
Business Coach

Hayden Lamberti

Hayden is an entrepreneur and business coach at GROW, with over 20 years of experience in the technology, manufacturing and service industries.

He is passionate about how technology influences human behaviour and changes how organisations define what business or industry they are in. He offers an innovative but pragmatic approach to all that he does, with a strong focus strategy execution in a digital world.

Hayden believes the number one issue in most businesses today, is how to practically execute strategy in a world of resource constraints and a frenetic business as usual pace.

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GROW - Andrew Connold
Business Coach

Andrew Connold

Andrew is an executive business coach at GROW, with 29 years’ of accumulated skills and experience gained from holding Senior Executive and CEO positions across a diverse range of businesses.

His core expertise is in facilitating the turnaround of struggling and the growth of stagnant businesses in the Electronics and ICT industries. He does this by assisting executives to define practical, strategically aligned solutions to their challenges and to then drive plan execution and solution implementation through robust execution discipline.

During engagements Andrew strives to develop the skills and confidence of the executive team to independently take the business forward. Furthermore, Andrew provides a confidential, knowledgeable and experienced executive sounding board to facilitate the resolution of business and personal challenges towards goal achievement.

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GROW - Matthias Roberg
Business Coach

Matthias Roberg

Matthias has on-the-ground experience at almost every level of business. He understands the pressures facing business leaders and can provide the perspective needed to help them manage their people and business. After thoroughly assessing an organisation, Matthias works closely with business leaders to build capacity and improve productivity.

Before joining GROW, Matthias worked as Regional Director within the Imperial Motor Group, where he encountered an intensive business environment characterised by high levels of stress and pressure. Matthias’s journey in the motor industry began as a sales manager, then dealer principal, then regional branch manager and finally regional director, giving Matthias a deep understanding of the workings of a successful business from sales to cash-flow to logistics and people management.

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GROW - James Hughes
Business Coach

James Hughes

James has built up a reputation at GROW for helping business owners, leaders and their teams to develop strategies and plans to scale their business, and achieve their business and personal goals.

James’ 20 years of experience as a management consultant, strategic advisor and coach, has given him unique insights into how to work alongside leaders, CEO’s, MD’s and their teams, to navigate the challenges of scaling a business and its people. He has a very authentic and humble approach, and strongly believes execution is the key to progress, because all the planning and strategy in the world amounts to nothing if leaders are unable to execute on it.

Before joining GROW in 2013, James spent 10 years in Ernst & Young’s management consulting practice and 3 years with boutique consulting firm SAHA International. He has worked across Africa and advised clients such as IBM, South African National Treasury, BP, Independent News and Media Group, the 2010 Soccer World Cup LOC and Transnet on business and improvement strategies.

James is a certified Gazelles Scaling Up coach.

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GROW - Andrew Aitken
CEO

Andrew Aitken

In his role as CEO of GROW, Andrew puts energy behind ensuring that GROW lives out its purpose of unlocking potential in the business, teams, and people we coach. Andrew strongly subscribes to GROW’s core values, including that “we practice what we coach”, which means that he ensures GROW continues to scale as a business while helping founders and entrepreneurs to do the same with their businesses. Andrew is passionate about GROW’s value of “empowering each other to do what it takes”. He loves seeing GROW’s coaches successfully building their coaching practices within the GROW environment while consistently delivering exceptional results to clients.

Andrew stays directly in touch with the intricacies and nuances of coaching growth businesses. He actively coaches the CEO’s and leadership teams of some of SA’s exciting fast-growth businesses including Skynamo (US$30M VC funding to expand into the US and UK), Cardinal (SA’s largest Insurance Platform provider) and StructureIt (operations in Jhb, CT, Mauritius, New Zealand, UK and US, looking to expand into the US), to name just a few.

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GROW - Graham Mitchell
Founder & Head of Client Results

Graham Mitchell

Graham is both the founder and Head of Client Results at GROW. Before starting GROW, Graham was recognised as the number one coach in South Africa for a global coaching firm where he quickly built a stellar reputation and was ranked in their top 50 coaches worldwide.

Graham uses his expertise to help his clients formulate winning strategies to scale their businesses. He provides the ultimate support and guidance to his clients to implement the strategy created and generating enough buy-in from leadership teams to better analyse and understand their businesses.

He uses his 11 years of experience, coupled with his deep reading of best practices, and leverages his relationships with the global network of coaches, to build the tools and frameworks that all GROW coaches are trained on. This ensures that our coaches consistently deliver meaningful, measurable results to every business, team and individual that come on the GROW coaching journey.